Pharma Marketer and Split Personality - Phygital

Having experienced the ground reality and having moved through the ranks, I foresee a paradoxical future for pharma in making a strategic choice between subjective and objective data sets for decision making.

Is ERx the missing link of E-Pharmacy jigsaw puzzle?

WIn this entire gambit of digitizing pharmacy, probably the most critical facet “Notch” that joins the basic aspects of e-business functionality has been probably missed out.

Track and Trace: Indian Pharma – Current and Future Applicability

Providing visibility and full traceability becomes a paramount importance to both the Industry and the Govt. – A fool proof solution not only brings transparency in the system, but can also be a key differentiator, and undoubtedly can create immense opportunities for a competitive advantage.